About Bison Performance
Bison Performance is a rugby-focused sportswear brand supplying clubs with durable custom kit and reliable service. We truly believe that every club and team deserves professional performance kit.
Behind Bison Performance
The Bison story
Bison Performance was founded by rugby player and coach Alex Liddell, with a simple goal: to provide rugby clubs with high-quality custom apparel without the inflated prices and complicated ordering processes often found in the industry.
Having spent years around the game, Alex experienced first-hand the challenges many clubs face when sourcing kit. Long lead times, poor communication, limited design options and inconsistent quality were common frustrations.
Bison Performance was created to offer a better alternative.
Today, we work closely with clubs across multiple countries, supplying custom match kits, training wear and off-field apparel designed specifically for the needs of rugby teams. Every project is approached with the same principles that built the business: quality, reliability and genuine passion for the sport.
We’re not just another sportswear supplier. We’re rugby people who understand what clubs need because we’ve been part of them ourselves.
Our mission is simple: help clubs look professional, perform with confidence and represent their identity with pride.
Why clubs choose Bison Performance?
We believe rugby clubs shouldn’t have to choose between quality and affordability.
At Bison Performance, we create fully custom rugby apparel designed by people who understand the game. From match jerseys and training wear to off-field clothing, every product is built to withstand the demands of rugby while helping clubs look professional on and off the pitch.
What sets us apart is our hands-on approach. We work directly with clubs throughout the entire process, from initial design concepts to final delivery, ensuring every order reflects your club’s identity and meets your expectations.
✓ Fully Custom Designs
✓ Rugby-Tested Performance Fabrics
✓ Dedicated Personal Service
✓ Competitive Club Pricing
✓ Fast, Reliable Delivery
✓ Built By Rugby People, For Rugby People
Whether you’re a grassroots club, school, academy or representative side, we’re committed to providing kit that your players are proud to wear.
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