Behind Bison Performance
The Bison story
Rugby has been in our founder Alex’s blood for over 20 years. From starting at age 7 to playing across the UK, Germany, and the Netherlands, he’s lived the sport—on and off the pitch. An injury ended his playing days but sparked a mission: fix the kit game
.
Tired of overpriced, poor-quality gear and slow, impersonal service, Alex launched Bison Performance to deliver what players actually need—durable, high-performance kit that looks sharp, fits right, and arrives on time.
Now, we proudly supply clubs across Europe with custom on-field and off-field gear built to perform and made to last.
What makes us different?
Why choose us?
Bespoke Designs – Built around your team’s identity.
Hi-Tech Materials – Engineered for comfort, durability, and performance.
Fast Turnaround – Average delivery within 4 weeks of payment.
Personal Service – Real people, real attention to detail.
Competitive Pricing – Top-quality kit without the inflated costs.
Player-Tested – Designed and tested by real rugby players, for rugby players.
How do we work?
Take a look at our 4 step process which turns your kit dreams into a reality.